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Good Press, Bad Press: Windscreen Repair & Public Relations

Windscreen repair is a great service, is valuable to consumers, and is a viable alternative to a windscreen replacement. Given this upside, the relative low cost of entry into the business, and estimated $500 million annual market, scam artists have found a niche. It can affect how customers view your business. This is where windscreen repair & public relations come together.

Also, these scams involve everything from “fixing” non-existent damage to inflating costs for actual damage. For this reason, the repairs, if you can call them that, are typically quick jobs made and are of a very low quality. If you have been in the repair business for any length of time you have likely had a request to fix one of these botched repairs.

Not only are victims of these scams left with a sub-standard repair, some states may consider the customer a co-conspirator to fraud if their insurance is billed for the repair. Yikes!

Also, local media reports on stories of this type of fraud and dishonest business practices  and can affect your business. Consumers often have no way to differentiate between good and bad technicians and may avoid a windscreen repair altogether. They read the bad press and choose to stay away.

Generally, but you are not helpless against this bad press. Showing that you are a trusted member of the community, educating your customers, and standing behind your work are all tactics that can minimize the damage from bad press and boost your business in the process.